Peak Milk recently released an Easter-themed advertisement that sparked backlash from Nigerians.
The advert featured the picture of a dented tin of Peak Milk pierced on two sides with a nail, a metaphor to the crucifixion of Jesus Christ, to promote their product on social media.
Many Christians found the ad to be offensive and disrespectful to their faith.
In a statement, CAN called for a boycott of Peak Milk products and demanded a public apology from the brand.
CAN also criticized the advert for religious insensitivity, and called on the Nigerian government to take action against companies that promote divisive messaging.
The Christian Association of Nigeria (CAN) is a religious organization that represents Christians in Nigeria. In the past, they have spoken out against companies and individuals who they believe have insulted or disrespected their faith.
In response to the backlash, Peak Milk issued an apology on their social media platforms, stating that the advert was not intended to promote any form of discrimination or tribalism.
The controversy surrounding the Peak Milk Easter advert highlights the importance of sensitivity in advertising. Brands have a responsibility to ensure that their messaging is respectful to all consumers.